What is food provenance? It's about knowing where your food came from.
What is food provenance you ask? Food provenance means knowing the root of where your food has come from and knowing how the food was produced, transported and delivered to us. Avenues like the Local Farm Produce website and Farmers’ Markets help build the connection between consumers and producers so that we may better understand where our food comes from. Consumers can directly ask the producers questions about where the food was grown, raised or caught, how it was produced and how it came to be delivered to them.
Knowing what region or provenance your food is from is not always easy to find out and there is a lot of confusion around the concepts of buying locally versus food provenance. If you buy produce in your local area it does not mean the produce or value added products are actually grown or made in that region. Most likely the produce was grown, reared or caught in another state in Australia many kilometres away and it has been trucked to your local grocery or shops. This can confuse consumers into thinking they are buying local produce and supporting their local farmers. As the broader public becomes more interested in knowing where their food comes from the difference between true food provenance and buying locally will become more widely understood.
When farmers and producers promote the provenance of their produce and value added products, they can access niche markets and higher profits that would normally be unavailable to them. By advertising the provenance of their produce and value added products, including how it was produced and transported, they are giving themselves a competitive edge over other producers.
So how does the Local Farm Produce website support Food Provenance? It helps show the point of origin of produce and value added products, and allows consumers to better find and contact producers directly. It also improves food traceability by allowing producers to connect with other producers they do business with from paddock to plate which makes the movement of local produce more transparent for consumers.